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Lorena Bort Mir

Academic Committee of SEAMIC Bachelor

Ph.D. Assistant Professor, Dept. of Applied Linguistics

Expertise

  • Communication skills
  • Creative Thinking
  • Entrepreneurship

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Lorena Bort-Mir holds a Ph.D. in Cognitive Linguistics and is interested in studying multimodal figurative language and the intersection of communicative modes, words, and emotions. She is interested in biometric research on multimodal communication processing. Her research also considers variation in metaphor comprehension across cultures and individual differences.
She teaches English for Specific Purposes at the Polytechnic University of Valencia (UPV) and is a member of the GALE research group of the Department of Applied Linguistics (UPV). She participates in European projects with other institutions to promote entrepreneurship and digitalization.
Outside of academia, she collaborates in entrepreneurship as a business idea, branding, and marketing consultant and has founded two start-ups, winning several awards for technological innovation.

Education and Training

• 2021-2022: Postgraduate Degree in University Expert in Higher Education Pedagogy – Universitat Politècnica de València (Valencia, Spain)
• 2019: PhD in Cognitive Linguistics – Universitat Jaume I (Castellón, Spain) • 1998-2003: Bacherlor’s Degree in English Studies – Universitat Jaume I (Castellón, Spain)

Teaching activity

• 2020 – 2023: English for Computing
• 2019 – 2023: The Language of Marketing and Product Promotion
• 2018 – 2020: ICT and Language Teaching

Profesional activity

• 2016-2020: CEO at Petit Londoner (English Language Learning)
• 2011-2014: CEO at Kankiü

Awards & Honors

2022 Certificate of Excellence, Entrepreneurship, and Innovation. Finalist team of the IMFAHE´s Idea Competition-Nodal Award/Shark Tank Edition celebrated during the VIII IMFAHE´s International Conference on May 30th, 2022. Boston, USA.
2020 Entrepreneurial Award and mentoring for startup Petit Londoner (Spain).
2017 Compostela Group of Universities. 1st Research Pitches International Contest.
2016 1st Research Pitch Contest, Universitat Jaume I, Spain.
2015 1st prize, INCREA, Chair of Innovation, Creativity, and Learning, Universitat Jaume I, Spain. Project: http://www.brain2learn.uji.es/
2011 Entrepreneurial Award to the most innovative business idea based on the ICTs. Spain.

Research Group

GALE, Specialty Languages Analysis Group

Journal Publications

Bort-Mir, Lorena. (2023) Flashbacks in Film: A Cognitive and Multimodal Analysis, by Gordejuela, A, London, Routledge, 2021, 185 pp., (Hardback), ISBN 978 0 367 72133 6. Metaphor and Symbol, 3 (23), 291 – 294. 10.1080/10926488.2022.2153337

Bort-Mir, Lorena. (2022) Review of Müller & Kappelhoff (2018): Cinematic Metaphor: Experience–Affectivity–Temporality. Metaphor and the Social World (Online), 1 (12), 165 – 170. 10.1075/msw.22003.bor

Bort-Mir, Lorena; Bolognesi, M.. (2022) Reliability in the identification of metaphors in (filmic) multimodal communication. Multimodal Communication, 3 (11), 187 – 201. 10.1515/mc-2021-0022

Bort-Mir, Lorena. (2021) Identifying metaphors in TV commercials with FILMIP: the Filmic Metaphor Identification Procedure . Journal of English Studies (Online) (19)23 – 46. 10.18172/jes.4623

Bort-Mir, Lorena; María Ibáñez-Arenós. (2020) Going Up Is Always Good: A Multimodal Analysis of Metaphors in a TV Ad with FILMIP, the Filmic Metaphor Identification Procedure. Complutense Journal of English Studies (28)189 – 201. 10.5209/cjes.66959

Bort-Mir, Lorena. (2019) Visual Metaphor: Structure and process, ed. Steen, Gerard J. , Amsterdam: John Benjamins Publishing, 2018, VI + 196 with an index.ISBN978-90-2720-151-5.135€Reseñado por Lorena Bort-Mir, Universitat Jaume I. . Cultura Lenguaje y Representación (XXII)171 – 174. 10.6035/clr.2019.22.10

Bort-Mir, Lorena. (2017) TO CLICK OR NOT TO CLICK: A COGNITIVE LINGUISTIC APPROACH TO A MENTAL THEORY OF WEBSITE DOMAINS. The Heritage , 18, 1 – 18.

Bort-Mir, Lorena. (2016) Adult Brain: Game of Metaphors for Understanding the Internet. Ariadna: cultura, educación y tecnología, 3 (1), 11 – 16. 10.6035/ariadna.2016.3.2

Boock Chapters

Bort-Mir, L. (2021). Keyboarding vs. handwriting in the use of the guided learning diary: a decision towards its use and design. In Olga Buzón García and Carmen Romero García (Coords.), Metodologías Activas con TIC en la Educación del Siglo XXI. Colección Conocimiento Contemporáneo (pp. 1753-1785). Madrid: Dykinson (Q1)

Bort-Mir, L. (2021). My Story Box: un proyecto emprendedor de educación 2.0 que facilita el aprendizaje del inglés en el hogar [My Story Box: an entrepreneurial education 2.0 project that facilitates English learning at home]. In Marga Cabrera Méndez, Rebeca Díez Somavilla and José Luis Giménez López (Eds.). Comunicación digital en un mundo cambiante (pp. 34-48). Madrid: Forum XXI.

Contracts with public institutions

·Poza-Lujan, Jose-Luis (I.P.) ; Bort-Mir, Lorena; Terrasa Barrena, Silvia Mª; Ferri Ramírez, César; Blanc Clavero, Sara; Gil-Salom, Daniela ; Letelier Torres, Patricio Orlando. New Way To a Sustainable Transformational Educational Programme ( 101083210). (01/05/23 – 30/04/26).Cooperación académica/educativa. COMISION DE LAS COMUNIDADES EUROPEA._x000D_

Contracts with private institutions